Making the most of Pay Per Click Advertisements
September 15th, 2007 - Posted in Search Engine Marketing - by AnsarIf you thought Pay Per Click (PPC) advertisement is the brainchild of the online media, you are wrong. The concept of PPC was introduced right in the offline days, however, in a different name. When it was launched the first time, experts christened the concept as Pay Per Order (PPO) or Pay Per Response (PPR). It goes without saying that this marketing strategy failed to create an impact in the audience. But the online media has a different story to tell. Pay Per Click management was an instant success! Read on to know what made is meant by pay per click management and what made it click!
Short-Cut to Instant Traffic
Pay Per Click campaigning is indeed the shortcut to build instant traffic to your website. Definition says that PPC is ‘a cost model allowing advertisers to pay for performance by only being charged when a targeted lead is brought to their site’. This approach promises guaranteed web traffic. For those who want immediate results, pay per click management is the answer.
Find the Killer Keywords
Yes, to launch a successful pay per click campaign, you need keywords that click! Before getting started with your search, sit back and think about your marketing goals. Analyze where you are and where you want to be, who your customers are and how you want to approach them. Jot down all these and sketch a game plan. PPC advertising begins with the selection of keywords that you feel will bring potential visitors to your site. On choosing the targeted keywords you are required to bid on them to get a position with that particular PPC provider. The rank for the keyword will be determined based on the amount of your bid. These keywords will be listed as advertisement in related sites, allowing visitors to reach your site through these links. You will be charged for one click at the amount you have as your bid for that keyword.
You can also rely on tools from Google AdWords, Yahoo Search Marketing or MSN AdCenter to find out the targeted keywords in an easier way.
- Yahoo’s Keyword Suggestion Tool
With this tool you can get the searched variations on a particular keyword for the previous month. This tool comes in handy in locating keyword phrases unique to your business.
- MSN’s Keyword Research
MSN’s keyword research tool is similar to the Overture suggestion tool, but includes search queries for 2 months instead of just the previous month. With this tool you can find keywords that are horizontal in nature to your query.
- Google’s Keywords Bid Tool
This tool goes to the next level by providing graphic representations of the volume of searches on each phrase apart from displaying the competition of that particular phrase in the next column. The keyword comparison chart of Google is of great use in finding the popular keywords with lesser competition.
Get Help from Pay Per Click Providers
Yes, you read it right! You can get assistance from Pay Per Click providers like Google and Yahoo to take your PPC campaign on the right track. Choose a provider based on their marketing credibility and the value added services they offer. On deciding upon the PPC provider provide them with details on your business and choose a keyword with their assistance. Now you have to bid for the selected keywords, you can choose the bid value based on your preferences. The main advantage of getting the assistance of a PPC provider is that they will track your ad campaign, calculate the total number of visitors clicked on your advertisement and deduct the amount from your account as per your bid.
Remember, getting involved with PPC campaign without proper budgeting and planning could burn your fingers. Whether you choose a PPC firm or providers like Google or Yahoo, make sure that you discuss about your requirements and budget in detail. Also, make sure that you carry on other free marketing efforts like SEO and directory submission along with the PPC campaign.
